An invite-only Special Interest Group for senior CPG leaders scaling AI across marketing, commerce and operations.
Although AI is accelerating across CPG, scale remains hard.
Leaders face:
Fragmented experimentation
Tool proliferation
Unclear ROI
Capability gaps
Governance ambiguity
The CPG Special Interest Group helps leaders move from pilots to repeatable performance.
Senior leaders responsible for:
Marketing transformation
eCommerce & digital commerce
Brand & content operations
Commercial AI
Consumer insight
Growth strategy
Director level and above.
AI-driven segmentation and insight generation
Campaign optimisation & omnichannel activation
Content creation at scale
Continuous AI upskilling models
KPI and value realisation frameworks
Agentic AI in marketing
All focused on building scale within CPG.
Our goal: To apply AI to real CPG challenges.
Playbooks
Decision frameworks
KPI models
Governance templates
Peer benchmarks
Structured documentation
Faster prioritisation
Reduced duplication
Stronger governance
Better partner selection
A trusted peer network